Google Consent Mode

how consent mode works note google is committed to protecting the confidentiality and security of your data we'll keep your data confidential and secure using the same industry leading standards we use to protect our own users’ data we only report aggregated conversions you can read more about how we use your consent mode data https //support google com/google ads/answer/10031513 when you enable consent mode, google measurement products ensure that a visitor’s consent mode state is preserved across the pages they visit you can implement consent mode on your website or app in either of two ways basic or advanced basic consent mode when you implement consent mode in its basic version, you prevent google tags from loading until a user interacts with a consent banner this setup transmits no data to google prior to user interaction with the consent banner when the user grants consent, google tags load and execute the consent mode apis the tags send the consent states to google in the following order send default consent states send updated consent states however, when the user doesn’t consent, no data is transferred to google at all – not even the consent status google tags are completely blocked from firing consent mode's conversion modeling in ads is then based on a general model advanced consent mode when you implement consent mode in its advanced version, google tags load when a user opens the website or app the tags load the consent mode api and do the following set default consent states by default, consent will be denied, unless you set your own defaults while consent is denied, the google tags send wait for user interaction with the banner and update consent states only when a user grants consent to data collection, google tags send the full measurement data this implementation enables improved modeling compared to the basic one as it provides an advertiser specific model as opposed to a general model additional information the complete explanation of how google's consent mode works is available in the following links https //developers google com/tag platform/security/guides/consent?consentmode=advanced https //developers google com/tag platform/security/guides/consent?consentmode=advanced https //support google com/google ads/answer/10000067 https //support google com/google ads/answer/10000067