---
title: Metrics
slug: pubtech-cmp/metrics
docTags: 
createdAt: 2025-06-23T12:34:11.148Z
---

:::hint{type="warning"}
These metrics are **experimental** and subject to change as we iterate and refine the system. We welcome your feedback to help us improve accuracy, usability, and coverage.
:::

**Advanced PubConsent Metrics** are a set of experimental performance indicators designed to help you evaluate the impact and effectiveness of your consent experience. 

These metrics are currently in **beta** and available in the report section of the dashboard.

## Why Advanced Metrics?

We’ve introduced these metrics to give you deeper visibility into how your CMP (Consent Management Platform) is performing across real user sessions. 
They allow you to:

- Understand when and how the consent banner appears.
- Evaluate the user’s response time to the banner.
- Measure performance changes after optimizations (or regressions).

Each metric is based on **real-world data** collected anonymously and presented using the **75th percentile** to reflect typical user experience.

## Available Metrics

### 🟠 First Consent Banner Paint (FCBP)

**Definition**
Measures the time between the **First Contentful Paint (FCP)** and the moment the **PubConsent banner is rendered** on screen.

**Why it matters**
This metric indicates how much time users can see page content before being interrupted by a consent request. A lower value means a smoother experience with less friction.

### 🔵 Open Banner Time (OBT)

**Definition**
Measures the time between the **start of the page load** and when the **PubConsent banner becomes visible** to the user.

**Why it matters**
A faster OBT means your consent banner is being injected efficiently and without unnecessary delays, contributing to better performance perception.

:::hint{type="info"}
If OBT is high, we recommend reviewing your CMP integration and overall website performance to identify areas of improvement. Lowering this metric can significantly enhance the experience for your users.
:::

### 🟢 User Action Time (UAT)

**Definition**
Measures the time between the moment the **banner is shown** and when the **user takes action** (accept or reject).

**Why it matters**
This metric helps you understand how intuitive and accessible your consent UI is. A shorter UAT may indicate better design, copy clarity, or placement.

## Data Privacy

All data used for these metrics is:

- Collected **anonymously**
- **Not linked** to individual users
- Used **solely for performance analysis** within the CMP

We do not store or track any personal information through this process.